What makes great editorial photography?


Advertising photography and editorial photography are NOT the same!

Advertising photographs can show a product, logo or other “branding” message.

Editorial photographsincluding photos in your press releases must never look like ads. No logo. No text. No blatant “branding”. If your press release smells like an ad, editors will toss it out. Magazines run newsworthy articles of interest to their readers-at-large, not free advertising*. So, images should be intriguing and creative – perhaps hinting at your products’ benefits – conceptually, not literally. Also, if you want your photo to be considered for the magazine’s cover, be sure you leave space for the publication’s header and the subheads they typically wrap around the image’s central focus. Leave space to boost your cover-worthiness!

*Exception: If your firm is a proven contractual advertiser in a publication, you may get editorial approval for press releases that contain product-in-use shots, etc.

We create editorial photography concepts and images grab attention and tell stories. Just tell us about your product’s benefits. Describe your audience. We’ll do the rest.

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