Achieving in-studio quality while on-location.
For us, there is only one way to shoot industrial equipment: do it right, right from the start. And doing it right always saves our client’s money.
Take machine shops for example. There are probably 200 in the Houston area. And they all do precision work. But, even though they’ve invested huge money in state-of-the-art CNC machines like Mazak, Mori-Seiki and Bolton, how do they show their finished products on the web or in their literature? Too often, they do it badly – as a pile of parts resting on filthy pallets or the stained factory floor. Or, they throw away hundreds of retouching dollars to have each product outlined in post-production – dropped into a clean photo background, have the steel highlights cleaned-up, etc. Money wasted.
In this case, for Numerical Precision, an established manufacturer of oil tools in Crosby, Texas. We shot dozens of their finished products, some weighing over a ton, in less than a day, on-site with a minimum of post-production work required.
First, we set-up our High Key Stage, 12’ wide, 15’deep, 8’ -12’ high, and light the stage with 4,400 watt-seconds of flash lighting power through multiple softboxes.